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October 20, 2023

What Sets Interest and Commitment Apart?

Yeah… I’m’ interested…
Ever wondered why some 'interested' clients never take the plunge? 🤔

It's the age-old challenge of interest vs. commitment in business relationships.

Interested ≠ Committed.
What sets them apart and how understanding this distinction can redefine your client relationships?

Clients often come with preconceived notions about their needs, which, at times, might not fully address the heart of the matter.

Here's the secret: It's time to dive beneath the surface, to unearth the real, sometimes concealed, pain points.

Consider this analogy: It's like you're the detective and your client's challenges are the unsolved case. To crack it, you need to ask the right questions, gather evidence, and dig deeper into the mysteries that lie beneath the surface.

When you encourage clients to explore their problems with you, it's akin to flipping on a light switch 💡 in their minds. Suddenly, those previously obscure pain points become glaringly obvious, making it impossible for them to ignore.

Imagine a client who thought they had a minor issue but, through your guidance, discovers a much more significant problem lurking in the shadows. That's a game-changer. They can't help but recognize the urgency of fixing it.

It's not just about identifying problems; it's also about providing solutions. Thoroughly understanding the problem is crucial in becoming a trusted guide who can offer effective solutions to pressing concerns.

Your role evolves from a mere service provider to a strategic partner. You're not just addressing symptoms; you're addressing root causes.

Interestingly, by lingering on problem-solving, you can actually speed up the decision-making process. Clients begin to see you as THE solution to their challenges.

Think about it: When you're the one who not only spots the problems but also has the solutions, the logical next step for clients is to commit. They've found the answer they've been seeking.

Embrace the challenge of going deeper into identifying problems. It's how you transform interest into unwavering commitment.

Knowing how you find problems also creates one psychological need in the client…that they can’t stop feeling, or find attractive.

Do you know what it is…?

It’s to deal with an authority figure.