April 01, 2020

The 3 Culture Tips From Sports Teams Every Sales Manager Needs to Know

Even if every sports team has different players and coaches, the core of the team culture is largely the same. There are a few universal aspects that every team needs to cover to make sure that it performs at the top of everyone’s ability.

Salespeople work very similarly. To accomplish one win after another, they need to unite under one goal.

So, how do you develop the right culture? Here are some of the best tips from sports teams that you’ll want to adopt:

1.Encourage Competition

Like athletes, salespeople are naturally competitive. They need to work together to beat the opponent, but there also has to be a healthy amount of competition between them. This will make them perform better both on their own and as a team.

What you should do is support this competitive spirit. Keep finding new incentives that will make people want to better themselves and over others. As long as you don’t let it get out of hand and create conflict, this can be an invaluable part of your culture.

2.Find the Right People

While coaches do their best to train their team, some people just don’t have what it takes. And that’s fine. Instead of forcing them to adapt, they’ll find people who are a better fit.

Sales teams work pretty much the same way. Not every salesperson fits your business. However skilled they might be, they might not understand your culture. When this happens, you’ll be better off finding someone else who does.

3.Give Credit Where It’s Due

There’s nothing wrong with pushing someone to get better. This can be a huge motivator. But if there’s nothing to balance out the criticism, this is very likely to backfire. 

Make sure to let your people know that they’re doing a good job. Salespeople chase after accomplishments, and recognizing  their efforts can go a long way.

If you’d like to know more about building a winning culture, see if you’re eligible for our free training session.