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July 04, 2019

The Key Sales Lessons Learned from the Swedish Men’s National Soccer Team – and Their Sports Psychologist

The Swedish men’s soccer team may not be the first you think of when you’re considering the sport’s titans.

And it’s true that the team hasn’t achieved the same levels of success as Brazil or France.

But Sweden’s success lies in their ability to constantly overcome odds. A small nation without a major soccer league, they still managed to make it to the World Cup in 2018. 

In fact, they managed to progress to the quarter-finals of the tournament. And that’s without their star player, Zlatan Ibrahimović.

How did a team with such limited resources achieve so much? And what can salespeople learn from them?

Their sports psychologist has an important lesson for you.

The Power of a Great Team

Sweden may not have any individual star players in their team. But they do have a team spirit that few can match.

According to the team’s sports psychologist, Daniel Ekvall, that’s a key part of their success:

“It can be a competitive advantage. There are a lot of things that affect a match and if we can do as many of them as well as possible, it strengthens our chances. That includes good teamwork, unity, and communication.”

With no major egos to deal with, the Swedish team can focus on building collective strength.

They’re more than a team of talented individuals. Each of the Swedish players works to support everyone else in the team.

What Can You Learn?

Ego is such a dangerous thing when it comes to sales.

A high performer is always at risk of becoming complacent. Or, they may hold themselves so far above everyone else that the team suffers.

One great performer in a struggling team is no substitute for a team that works together to get results.

Eliminate ego from the sales process and you’ll achieve so much more.