May 23, 2019

The Key to Coaching (From Alex Ferguson and Bela Karolyi) that You Can Use in Your Sales Strategy

Sports and business coaching aren’t all that different.

The fields are different. But, at the core, both sports and business coaches have to make sure that their teams perform at their best.

Here’s what some of the world’s best coaches have to say about the process:

1. Alex Ferguson

The legendary ex-manager of Manchester United is someone that coaches look up to. Leading one of the world’s best teams to great success, he knew how to maximise the players’ performance.

His secret? Encouragement instead of criticism.

He states that very few people get better if you criticise them. Encouragement, on the other hand, is so much better at lifting one’s motivation. A simple “well done” can go a long way and make everyone feel valued.

Salespeople are no different. A pat on the back every once in a while can be a huge motivator.

This isn’t to say that you should avoid criticism altogether. Rather, you can make the criticism positive and balance it out with enough encouragement and appreciation.

2. Bela Karolyi

The famous gymnastics coach has supported many Olympic gold medallists throughout his career. What makes him such a successful coach is his flexibility.

Depending on their personal and professional profile, Karolyi tailors his coaching to each. This approach lets every gymnast play to their strengths and eliminates weaknesses.

Similarly, no two salespeople are the same. Everyone has their own skillset, and it all boils down to teaching them how to make the most of it.

A personalised approach is always a better idea than having one method of coaching. It lets people showcase what they do best, and discover what they need to improve on.