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November 01, 2023

What Makes Resilient Agents Stand Out

It’s easy to sell during the property market’s peak.

The buyers flock to you, which means you don’t have to understand the psychology behind their decisions.

It’s when the market bottoms out that we see a separation between the resilient and everybody else.

The most resilient agents realise that the one-size-fits-all approach isn’t going to work anymore.

Instead, they adjust their behaviour based on client psychology.

They work out what the buyer needs from the deal to make it appealing to them and adjust accordingly.

Most importantly, they’re self-aware enough to recognise when they need to make changes.

Without that self-awareness, an agent may not even know there’s an issue until it’s too late.

Most importantly, they’re self-aware enough to recognise when they need to make changes.

Without that self-awareness, an agent may not even know there’s an issue until it’s too late.

Then, they panic and fail to find a solution.

This creates space for the resilient agents to move into.