March 31, 2023

What is Psychological ROI?

Here are a few examples
-A child needs a night lamp to feel secure
-Insurance to safeguard you and your possessions
-Cyber security to prevent being hacked
-A dental checkup even though we think we don’t need it… just in case
-A medical check-up with a top doctor
-A second opinion from a trusted friend
-A top litigation lawyer
-A dysfunctional relationship but it’s the devil we know so we choose someone similar
-Our doctor moves to another suburb far away so we travel miles
And many more.

Why won’t a cheaper alternative satisfy us?

It’s crazy to think that salespeople believe a linear sales process that has never been updated will work to successfully build PSYCHOLOGICAL ROI.