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April 13, 2023

What are the 3 key essential elements in a presentation that influences people’s minds?

How much data should you use, should you get everyone emotional?

Aristotle the Greek philosopher provided us with a structure of these 3 essential areas and they are:

1.Ethos
2.Pathos
3.Logos

The ability to use these as guides depends on how well you understand the use of the right words at the right time in the right sequence. That knowledge is what the best word smiths use and it's based on rhetoric.
So often salespeople have great solutions to offer clients, they know their products so well and yet they struggle to sell their idea, especially to multiple decision-makers.