July 02, 2019

Two Sales Lessons You Can Learn from Elon Musk

We may know Elon Musk as the maverick entrepreneur who’s constantly innovating. With Tesla and SpaceX, he’s doing things that few other people would even dream of doing.

But at his heart, Musk will always be a salesman.

If he’s not selling a product he’s selling a concept. That’s why Tesla is so successful. Musk’s concept of cleaner transportation resonates with millions of people.

So, what can you learn from Musk? Here are two lessons that salespeople can take away from the man’s career.

Lesson #1 – Embrace and Learn from Criticism

Many of us fear criticism. That leads to us avoiding it at all costs.

However, valid criticism’s crucial when it comes to achieving success. That goes for the product you sell as well as your own performance.

As Musk says:

“When my friends get a product, I ask them to please not tell me what they like. Rather, tell me what you don’t like.”

Every product that you sell has positives and negatives. It’s the latter that the buyer will consider most thoroughly when making a purchasing decision. 

Learning how to accept criticism of a product is the first step that you need to take to improve that product. Feedback from your clients often tells you all you need to know about how well your product serves their needs.

Lesson #2 – Know Why You Have Your Goal

Everybody knows about the importance of setting goals.

However, Musk advises to think a little deeper about the goals you set:

“People work better when they know what the goal is and why.”

The “why” is especially important. If you don’t understand why you’re doing something, it becomes all the more difficult to motivate yourself.

A goal without purpose will not serve you when you’re trying to improve as a salesperson. If you don’t have a “why” behind the goal, it becomes non-essential.