March 19, 2020

Top Sports Teams Use Social Media to Sell (And How Your Sales Team Can Borrow These Techniques)

Sports marketing is big business. Teams make millions and billions through their marketing efforts and the use of marketing various channels.

As you can imagine, social media is the single most important channel. Today’s businesses rely heavily on it, and sports teams are no different.

Here are some of the best strategies that your sales team should steal:

1.Know Your Audience

While some businesses have large followings across the biggest social media platforms, most may never get to this level. Worse yet, trying to do this can only hurt you.

Sports teams know all about this, which is why they choose their preferred platforms carefully. The determining factor is, of course, their primary audience.

Sales teams need to be diligent regarding this as well.

For example, let’s say that your target audience is middle-aged men. In this case, you wouldn’t want to advertise on Pinterest, knowing that it’s heavily geared towards women. And so on and so forth.

Since social media is often at the top of your sales funnel, make sure to choose the right platforms to attract the right audience.

2.Tell a Good Story

Sports fans love hearing stories about the history of their favorite teams. Rivalries, underdogs, rags-to-riches stories, and such make for a compelling story.

The teams leverage this to set themselves apart from the competition and attract their audience’s attention. They use storytelling to hype up games and sell merchandise.

Social media is perfect for this. And that’s why a salesperson should learn how to master the art of crafting stories.

This would create an emotional connection between your audience and whatever you’re selling. People respond to this connection and become much more likely to buy as a result.

To learn more about leveraging the power of social media, check and see if you qualify for a free sales training session with Frontier Performance