April 02, 2020

The 2 Recommended Books by Billionaires (That You Have to Read)

The world of sales is constantly evolving. To keep up, you need to equip yourself with all the knowledge that you can get your hands on. Otherwise, you’ll get stuck in worn-out ideas and your performance will stagnate.

Business giants know this very well, which is why they’re on a never-ending quest for new knowledge. Some of them have read hundreds of books that supported their successful careers.

While there are many books that salespeople should read, here are two that you’ll want to grab right away:

1.How to Win Friends and Influence People by Dale Carnegie

Warren Buffett is one of many successful people who swear by this book. He also attended Carnegie’s courses, which he says to have changed his life.

The book offers pretty much everything that salespeople need to win their prospects over. It shares secrets on how to get people to like you and be much more open to what you have to say. It also provides advice on how to win people over and change their opinions, which is the most important skill for salespeople.

2.Influence: The Psychology of Persuasion by Robert B. Cialdini

Professor Robert Cialdini is a master of persuasion. This book is a result of 35 years of extensive research in human psychology. If you’re looking for science-backed methods of influencing people, you should pick up this book right away.

It will teach you about the six key principles for becoming a highly persuasive person. These methods are universally applicable to any situation. It goes without saying that it can supercharge your sales performance.

This is why business and investment mogul Charlie Munger can’t recommend it enough. ‘Robert Cialdini has had a greater impact on my thinking than any other scientist,’ he commented.

Of course, you need to apply all this knowledge the right way if you want to succeed. To learn how, see if you qualify for a free training session with us.