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November 16, 2023

Adapting to Market Changes

We’ve seen this inability to adapt throughout 2023.

As the market has faltered, agents have started to cut back on their marketing.

The methods they used during the peak periods aren’t working. Instead of making adjustments, they just stop advertising entirely.

To them, it’s just wasted money.

The problem is that this creates space for the more resilient agents to step into.

These resilient agents have the ability to empathise with buyers and see what they’re going through. They don’t just see them as sales numbers.

They understand the psychology behind the decisions that buyers are making.

This allows them to reposition themselves. They’re no longer operating out of the need to make a sale.

Instead, they operate with the intention of helping the client. This practically delivers the deals to them.

That’s crucial for surviving during the bleaker market periods.

However, it also means that these resilient agents start taking over the space that the less resilient ones leave behind.

When the market rebounds, the resilient agent is in a position to capitalise.

Do you agree with this?