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August 02, 2019

Serena Williams on the Power of Setbacks – How to Keep Going After You’ve Lost Sales

In women’s tennis, there’s no player who stands taller than Serena Williams.

She’s won so many major championships that it’s easy to lose count. Since the early-2000s, she’s stood at the top of the game.

Plenty of pretenders have come and gone during that time. However, none have had the ability to keep Serena away from the top spot for long.

Why is that? And what can you as a salesperson learn from Williams?

We could go into great detail about her training, lifestyle, and positive attitude towards success.

However, there’s one thing Williams does that defines her as a player.

Recovering After Setbacks

Everybody experiences setbacks in life.

Under the glare of the spotlights and cameras, Williams’ setbacks get amplified to a greater degree.

And make no mistake about it. She has suffered many setbacks on her road to glory. Bitter defeats mingle in with her many successes.

Her path to becoming the top player has failures littered along the entire route.

It’s her attitude towards those setbacks that make her so successful. Serena says:

"I don't like to lose - at anything - yet I've grown most not from victories, but setbacks."

Every setback that you experience, in life or in sales, is an opportunity to learn. Your failures give you a chance to step back and become more aware of what you’re doing.

From there, you can adapt and come back stronger.

As Williams puts it:

"If Plan A isn't working, I have Plan B, Plan C, and even Plan D."

When you focus on constant learning, you evolve and become more creative in your sales efforts. That means you don’t end up lost when your first plan of action fails.

You have several more to fall back on.