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July 10, 2019

Why the Seattle Seahawks Practice Mindfulness (and Salespeople Should Too)

Let me take you back in time a little bit.

The year was 2014 and the Seattle Seahawks had just gotten to their second Super Bowl.

For those who don’t follow American football, this is the biggest event on that sport’s calendar.

Their first trip to the Super Bowl ended in failure back in 2006.

2014 would prove different. In front of thousands of people, the Seahawks delivered one of the most devastating Super Bowl performances of all time. They ended up winning 43-8, which is a massive margin in a game between the two best teams in the sport.

Why is this relevant to salespeople?

Those in the know say that mindfulness plays a key role in the Seahawk’s success. 

The Sports Psychologist Who Changed the Game

Two years before their Super Bowl triumph, the Seahawks hired a man named Michael Gervais. A sports psychologist, he soon got the team practising yoga and meditation.

As he puts it:

“At the centre of high performance is presence, awareness, and trust. Awareness allows us to guide our minds, relentlessly toward an ideal mindset.”

If you can change the way that you behave, you can change the outcomes that you achieve.

That’s exactly what happened to the Seahawks. In two years, they went from having never won a Super Bowl to enjoying one of the most dominant wins in the competition’s history.

Do not underestimate the role of mindfulness in this success.

What Can You Learn?

Sometimes, a little introspection is all you need to identify the bad habits and behaviours that hold you back.

Meditation gives you the opportunity to examine yourself away from the hustle and bustle of the workplace. When you’re mindful of your strengths and weaknesses, you’re in a better position to make changes.