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August 06, 2019

What Does Science Say About Mindfulness? (And Can You Use It to Boost Sales)

In a busy sales environment, stress can mount to the point where it takes over your life.

You start losing sleep and can’t escape from your worries about work. You feel anxious about your progress and your performance starts suffering.

A turbulent mind struggles to adapt to new situations.

That’s where mindfulness comes in.

As a practice, mindfulness supposedly improves your mental state. It allows you to calm yourself so that you’re ready to take on the challenges that you’ll face in your career.

It’s all about having full awareness of your surroundings and paying attention to yourself. Mindfulness is also something of a blanket term that covers things like meditation and similar practices.

But does it work?

Here’s what the science has to say.

Improvements Across the Board

According to an article published in Scientific American, mindfulness offers several evidence-backed benefits:

  • Stress reduction

  • Links to healthier diets

  • Improvements to memory

  • The ability to get better sleep


All four of these things can help you to become a better salesperson.

Sleep and stress reduction are certainly linked. When you get better sleep, you give your mind and body the chance to recover. Of course, stress can prevent you from sleeping.

With mindfulness, you reduce that stress so you can get better sleep. And that improvement in your sleep lowers your stress levels further.

The end result is a less clouded mind that’s capable of focusing on the task at hand.

The improvements to your memory can also serve you as they allow you to feel more confident when talking about a product. You won’t have to keep referring back to product descriptions, which means you have a better flow.

And of course, it’s crucial that you take care of your body so you’re energised for your sales efforts.