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November 15, 2023

Sales Secret – Self-Awareness

So many real estate agents don’t want to accept the market for what it is.

That’s what leads to them sticking with the same behaviours and processes.

They’ve deluded themselves into thinking that the old techniques will work even though new challenges stare them in the face.

That’s a recipe for failure. As the reality of the market hits, the agent panics.

They can’t deal with the emotions that come along with the turmoil. Eventually, they go out of business.

Self-awareness is the key. Resilient agents have the ability to tune into their internal thoughts and emotions.

This means they have the emotional intelligence to confront the situation for what it is.

They can examine the facts around their faltering performance without panicking.

Instead, they step back, see what’s not working, and make the adjustments needed.