Are you struggling to get your clients to change their minds about what you’re selling?
Do they often get stuck on one viewpoint and seem unable to see things from your perspective?
This is one of the major causes of lost deals.
What most training fails to understand—and rarely teaches—is one key principle in decision-making:
Fear responses are felt in the body first.
Commonly known as the fight or flight response, I simply call it the FEAR response.
As I mentioned in the video, a client can feel a knot forming in their body—usually in their stomach.
You’re not going to change their mind using traditional methods.
There’s a class of language called visceral language.
Master how to use it, and you’ll be surprised how quickly clients open their minds to influence.
This skill can be applied in written emails, direct response marketing, and especially in sales.
You could easily turn lost deals into wins. As I always say:
When influence happens, you don’t know it’s happened—it’s invisible.
And soon, you’ll realise it’s a whole new game to play.
