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November 02, 2023

Negotiators Have Principles

A salesperson is usually only focused on achieving a sale.

That means their discussions almost always come down to one thing – price.

The salesperson wants the sale and the customer wants the best price.

If the customer isn’t sold on the price, the discussion ends.

However, negotiations have principles.

Each participant goes in understanding that they want to achieve something.

That means they need to set the principles of what the deal needs to be.

A good negotiator sets principles and values that benefit both parties.

They’re firm on their principles in terms of what they need from the deal.

However, they also know that they need to create a deal that’s fair for both parties.

Do you agree?