In sports, no athlete would ever step onto the field cold.
They know that without warming up their body first, they risk poor performance — or even injury. But they also understand the importance of warming up their mind — mental preparation is just as important.
It’s often said that some athletes are mentally tougher than others — take Nadal or Novak.
Yes, they are mentally tougher than other players, but it’s their deliberate mental practices that have helped them achieve that legendary mental toughness. It doesn’t just happen by chance — nor does extreme success.
Yet every day, salespeople jump into prospecting sessions or meetings without preparing their mind.
No focus. No mental conditioning. Just hoping to “find their groove” after the pressure is already on.
And it shows.
Missed opportunities. Lost deals. Underwhelming results.
I often hear comments like: “Mate, I was in the zone in that meeting — it just flowed.”
And then I hear: “I don’t know what happened in the next one — I just couldn’t get into it.”
Here’s the truth: if you’re not mentally warming up, you’re playing at a massive disadvantage.
Top performers don’t leave their mindset to chance — they build it before they start.
In the video I’ve just recorded, I walk you through why mental warm-ups are non-negotiable if you want greater consistency and stronger results.
(Important note: the warm-up routine I demonstrate was originally a 25-minute process — I’ve condensed it for the sake of time in this video, but that level of preparation is what serious performers actually put in.)
If you’re serious about winning more often, don’t skip this.
You wouldn’t play in a final without warming up — so why risk your career the same way?
