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June 24, 2019

Why Is Man Utd the World’s Highest Valued Soccer Team? (And What Salespeople Can Learn from Them)

I’ve spoken before about Manchester United’s ability to keep reinventing itself on the pitch to counter the opposition.

That adaptability is such an important part of being a successful salesperson.

However, Man Utd is also a successful club off the pitch. In fact, Forbes named it the world’s most valuable soccer team in 2018.

Why?

And what can salespeople learn from the club’s success?

The Bravery to Expand

Man Utd is a global powerhouse that has hundreds of millions of followers worldwide.

This completely bucks the trend of people supporting their local team. Even in the UK, you’ll find people who support the club despite not living in Manchester.

This isn’t an accident.

Part of this devout following comes down to the dominance the club enjoyed in the 1990s and 2000s. People latch onto success because it inspires them.

However, Man Utd succeeds where others struggle because of the club’s bravery.

The people behind the club take risks and aren’t afraid to expand into new areas.

The Lesson for Salespeople

The hard choices require bravery.

Choosing to expand your presence into a new region in hope of attracting more followers is a hard choice. There’s a risk of alienating fans and not recouping the investment. But it’s something that Man Utd does regularly. And it’s the following that the club has amassed that leads to it having the leverage needed to be the world’s top earner.

The club constantly grows and learns from its financial blunders.

As a salesperson, you need to dedicate yourself to growth and learning. But to do that, you need to have the bravery to make the tough choices.

It’s easy to stick with what you know. It’s only when you challenge yourself to expand your horizons and try new things that you succeed.