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August 05, 2019

How to Make it Big in Sales and in Life (According to Bill Gates)

When you think of major salespeople, Bill Gates may not be the first person to come to mind.

He certainly doesn’t fit the mould of the traditional salesperson.

But throughout his career, Gates acted as the chief advocate and cheerleader for all of Microsoft’s products.

Plus, he’s one of the world’s most successful people. That alone means that there’s plenty that any developing salesperson can learn from him.

Here are two choice lessons from the man himself.

Lesson #1 - “To win big, you sometimes have to take big risks.”

Risk is one of those things that most people try to avoid at all costs.

We want to feel comfortable and not take any chances. The problem for salespeople is that your customers and products evolve over time.

The techniques you used a decade ago to great success may not work in the current climate.

If you’re completely risk-averse, you have no chance of adapting to your new environment. You take away your chances of success because you’re not willing to try something new.

Taking risks is the only way to get different results. If you’re not willing to do it, you’ll see your results get worse as others pass you by.

Lesson #2 – “Expectations are a form of first-class truth: If people believe it, it’s true.”

Never underestimate the sheer power of belief when it comes to your sales efforts.

If you don’t believe something’s possible, you’ll never try to achieve it. That pessimistic mindset will stunt your development and could lead to you falling behind the pack.

Henry Ford shared a similar sentiment to this when he said:

“Whether you think you can or whether you think you can’t, you’re right.”

Your limiting beliefs may hold you back from becoming a successful salesperson.