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February 05, 2024

Lessons from the Marshmallow Test Pioneer

Let's face it, we all want to get sales fast, we call clients and we expect to get meetings booked and then we rock up to the meeting expecting to get it done and move on. Nothing wrong with those expectations, it’s when these expectations take on an unhealthy need leading to instant sales, we experience the emotional ups and downs.

Ever faced the dilemma of instant gratification versus delayed reward? Imagine a child with a marshmallow, torn between savouring it now or waiting for a sweeter reward later. The iconic 'Marshmallow Test' by Dr. Walter Mischel reveals the profound impact of self-control on our lives. Instant gratification also affects how you speak to people, you communicate your needs even though you don’t want to.

Dr. Mischel's groundbreaking research shows that mastering self-control isn't just about academic success—it predicts better social skills, cognitive functioning, and a heightened sense of self-worth.

Lack of self-control? It can hinder stress management, goal pursuit, and emotional coping. Picture missed opportunities, unrealized potential, and the constant hustle taking a toll on you or your team's success and well-being. The challenge is usually in a particular situation. The frustration is real, but so are the solutions.

Imagine self-control isn't a struggle but a superpower. Dr. Mischel's decades of research unlock the secrets to willpower, offering mental techniques that empower you to tackle challenges.

Embark on a journey where psychology meets sales brilliance. Our course shares the psychology behind the Marshmallow Test and real-life success stories of sales professionals who revolutionized their approach to achieving unprecedented results.

Ready to equip your team with the psychology of success inspired by the Marshmallow Test? Connect with us for a personalised conversation.