August 31, 2023

Effective Cold Calling: Is Thinking Before Action or Action Before Thinking the Key?

Is thinking before taking action effective for cold calling or is taking action and making the cold calls before thinking about it better?

As someone who has made over 220,000 cold calls and still makes them and trains salespeople to make cold calls and enjoy the process. My preferred process is to think about what I am going to do, practice my scripts, be clear about the objectives I want to achieve, and then do it. Some people prefer the other method.

There is one fundamental truth if you can't get meetings, sales are going to be hard.

There is a time for thinking and a time for action. I always review my conversations after call number 15.