If you want to read people like a book, master this bias, and you’ll go a long way to understanding people and influencing their thinking within minutes.

That bias is called the sensory bias.

In fact, our five senses interpret information at rapid speed.

You tend to remember the things you find interesting.
You can concentrate when it suits your own purposes.
You listen intently when it affects you directly.
You observe those things and people that are important to you.
These faculties do your bidding for you. They work on a subconscious level.

These are some of the skills of a mentalist. They’re experts in observing, listening, asking questions, and drawing you in.

If you’ve struggled to find out what makes people tick and you’re in sales, this is the skill to learn. If you’re in sales, it’s the people puzzle that you’re paid to solve.

Your success depends on this. People have tells or signals. Do you know what to look for?

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