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March 24, 2020

3 Pearls of Wisdom from Cosmetics Icon Leonard Lauder

Estée Lauder is a global phenomenon in the beauty industry. And 86-year old ex-CEO and chairman emeritus Leonard Lauder is one of the key people in Estée Lauder, which makes him one of the most influential men in the industry.

This is only one of the many reasons why you’d better listen when he speaks.

The following is what he has to say about building a prosperous business.

1.Hire Those Who Are Better Than You

Lauder may see himself as a smart man. But instead of becoming complacent, he’s always on the lookout for more knowledge.

This is why he makes it a point to have people who are smarter than him on his team. According to Lauder, this is the best way to always better yourself.

2.Make People Want You to Succeed

Lauder knows how to make people feel appreciated more than most business people.

A great example is aptly seen in one of his company-wide meetings, after which he gave everyone a handwritten note explaining why they’re amazing.

When you show people appreciation, they’ll feel that their work has true meaning. In addition, they’ll see that someone values their hard work, which would prompt them to redouble their efforts every day.

That’s because they’ll want you to succeed. They’ll work to help you with that and respect and appreciate you back.

3.Nurture Differences

Lauder believes that those who have different backgrounds can be highly valuable to your business.

This is why he always embraces his people’s differences. Be it appearance or skills, he recognises the value of diversity towards a business.

Sales leaders may want to do the same. Rather than trying to give people rigid rules to follow, break away from the norm and don’t be afraid to mix and match.

For more advice on creating an outstanding sales team, check if you’re eligible for a complimentary sales training session with Frontier Performance.