Coaching – Cognitive Behaviour Performance

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Cognitive Behaviour Performance Coaching

When people seek coaches, be it for sport or business or life, the one constant is they have emotional issues that interfere with them attaining their goal. Cognitive Behaviour Performance Coaching builds on the approach used by elite athletes by examining the emotional and cognitive barriers preventing professionals reaching their career and business goals.
For example, many sales people seek coaching to help with overcoming call reluctance, deal with rejection or gain the courage to ask clients the difficult questions. To truly and lastingly address these issues, Frontier unpacks the individual’s root emotions around these activities, often unconscious anger or anxiety to allow them more effortless prospecting or deal closing.
These rigid dysfunctional beliefs often trigger self-doubt or even sabotaging emotions. Effective coaching requires that we teach the client to become aware of the thoughts and beliefs and teach them to change these thoughts so they stay on track to achieve their goals.